16 ways to optimize your LinkedIn profile

Photo by Ben Sweet on Unsplash

1. Select the right profile picture

  • Make sure the picture is recent
  • Ensure your face takes up about 60% of the photo
  • Wear what you’d wear to work
  • Smile

2. Set a background photo

3. Update your headline

4. Tell a story in the summary

  1. Share who you are and what you’re passionate about
  2. List your three unique “selling points”
  3. Elaborate through stories or examples
  4. List key areas of expertise
  5. Invite people to connect with or contact you

5. Optimize your experience

6. Share your work

7. Be a thought leader

8. Follow other influencers and thought leaders

9. Share other content

10. List all relevant skills

11. Generate endorsements

12. Take a skills quiz

13. Complete LinkedIn learning courses

14. Edit your profile URL

15. Include keywords to help with SEO

16. Avoid buzzwords

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