8 Tips for creating engaging content on LinkedIn

8 Tips for creating engaging content on LinkedIn
Photo by LinkedIn Sales Solutions / Unsplash

Decide the purpose of your content

  • Establish yourself as a thought leader in your field?
  • Generate leads or new customers?
  • Engage existing customers and build retention?
  • Build your network?
  • Showcase your knowledge for future employers?

Determine your audience

  • Age
  • Gender
  • Interests
  • Job titles
  • Goals
  • Wants
  • Needs

Develop a content strategy

  • Listing potential topics
  • Outlining dates for drafts to be due, review, and posting
  • Determining the types of content you’ll create (articles, videos, images, infographics, etc.)
  • Assigning budget to boost the post (if desired)

Gather ideas from thought leaders

Brainstorm

  • Answer common questions you get from customers or prospects.
  • Consider what holidays, awareness days, or other upcoming celebrations and create content related to that.
  • React to an article or news in your industry.
  • Share stories of your brand, company, employees, or products.
  • Share something that inspires or motivates you or your brand.
  • Talk about your industry.
  • Share insights from a book, podcast, conference, webinar, etc., that you’ve recently learned.
  • Share advice for your audience.
  • Share personal challenges and how you overcame them.
  • Post wins of the week.
  • Share relevant industry data and what it means to you.
  • Share an obstacle you or your brand had to overcome and advice for others.
  • Re-share other articles or posts.
  • Write about a milestone.
  • Interview a team member, employee, executive, customer, etc.
  • Share company news or product updates.

Draft your posts

  • Use short, easy-to-read sentences.
  • Add spaces between paragraphs.
  • Use emojis or other symbols to break up sentences.
  • Include up to five relevant hashtags.
  • Tag others who will respond or engage with the post.
  • Ensure any references in the post are reliable and authentic.
  • Avoid using outbound links in your post to prevent viewers from leaving your article, and instead include those in the comments section.
  • Add questions or other prompts to encourage comments.

Use data and analytics

  • Is my content reaching the right audience?
  • Is the audience engaging with my content?
  • Are people commenting on, sharing, or liking the post?
  • Which content is getting more engagement, and what doesn’t appear to be resonating?

Focus on voice and authority, not number of followers

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