If you’re a software company, you need to make sure that you’re taking advantage of LinkedIn’s product pages. They’re quick and easy to set up and can add tremendous value to people. LinkedIn product pages were introduced in December 2020 and are designed to help you build awareness around your…

From awareness to retention, demand generation is part of the entire customer lifecycle. Drive long-term support and engagement throughout the funnel with these tips. Demand generation is a type of marketing program that helps drive long-term awareness and engagement throughout the entire customer lifecycle. …

A content marketing strategy and sharing on LinkedIn can help people and brands establish expertise and authority while engaging with audiences. Here are tips to get started. Creating and posting content on LinkedIn is a great way to establish a personal brand or build the authority of your brand or…

Whether searching for a job, expanding your professional network, or building a personal brand, optimizing your LinkedIn profile can help you reach your professional goals. Your work experience, skills, and professional story can all play a role in telling your brand story, and while it may seem strange, it’s crucial…

The ability to communicate is an important part of everyday life, and being aware of and improving interpersonal communication skills can help you be more effective. Whether at home with your family, work with colleagues, out with friends, or running errands in a store full of strangers, you are constantly…

The ultimate guide for creating a successful company page on LinkedIn, the world’s largest professional network on the internet. When it comes to having a presence on social channels, many companies make the mistake of overlooking LinkedIn. Since its launch in 2003, LinkedIn has exploded in popularity. While the focus…

Not only do interpersonal communication skills foster a positive culture, but also boost productivity and success. Know what they are and how to improve them. We are constantly communicating. For example, the average professional spends about 28% of their work day reading and answering email, checking email 15 times per…

Social media is all the buzz, but what exactly should you be measuring? Here are 10 essential social media KPIs you need to track right now. Social media is all the buzz nowadays, and if you aren’t tracking your efforts, you may be missing out. With over 57% of the…

Learn how Flesh-Kincaid tests can help you score huge improvements for your blog’s readability. Different people read at different levels, and if you want to make your blog as engaging and as readable as possible, you need to cater to that. …