How to create a product page on LinkedIn

Learn how to create and use LinkedIn product pages to build awareness around your brand and its products.

How to create and use LinkedIn product pages

  1. Log in to LinkedIn.
  2. Navigate to your LinkedIn company page. Note that you’ll need access to either the Super or the Content admin view for your page.
  3. Click the Products tab in the top navigation bar.
  4. Click the Add Product button.
  5. Enter a product name and hit the Save button. You’ll then be redirected to your new product page.
Click Add Product to create a product page on LinkedIn.
  1. Click the Edit icon next to each field to fill out as much information as possible. The required fields are highlighted.
  2. Click on the Add Category field to see the category options. Feel free to add multiple categories.
  3. Note that your default hashtag is #ProductName. Custom hashtags aren’t available but don’t be surprised if the functionality comes out soon.
  4. Don’t forget to hit the Save button for every item you edit.
  5. Click the Submit for Review button once you’ve finished.
Fill out as much information as possible about your product.
  1. Navigate to your LinkedIn company page.
  2. Click the Activity tab in the top navigation.
  3. Click the View Product button and then click Publish Product.

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