What is employee advocacy and why should you care?

Photo by Andrew Kliatskyi / Unsplash

What is Employee Advocacy?

Employee advocacy is all about empowering your employees to share smart, quality content through their social networks. It’s still a relatively new concept, but sophisticated organizations understand that if they make it easy for employees to share content, it can have a huge impact.

Employee Advocacy for Sales and Marketing

Employee advocacy can also significantly impact sales teams, with B2B buyers increasingly turning to social media channels on their path to purchase.

Employee Advocacy for Recruitment

Another key advantage of employee advocacy is that your employees are your most authentic advocates, and their networks are filled with prospective talent. When your employees share content about where they work and what they do, it’s far more engaging than when it comes from your company alone. Employee advocacy leads to a fundamental change in how companies attract and engage talent.

Goals and Measurement

By now, you should be convinced that employee advocacy can add a tremendous amount of value to your business, but don’t just take our word for it. Set some SMART (specific, measurable, achievable, relevant, and timely) goals for advocacy and launch an employee advocacy program of your own. You might just be surprised by the results.


Employee advocacy is one of the most powerful tools in the modern marketer’s toolkit, and it can help with everything from hiring and employee retention to sales and marketing. It doesn’t take a huge amount of effort to launch and monitor a program, and it can generate results that keep on giving.



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